The multinational entertainment giant was approved for patent “Virtual World Simulator” in the last week of December 2021. Disney has been approved for a patent that can create personal interactive attractions for theme park visitors. This technology facilitates headset augmented reality (AR) attractions in Disney theme parks. The technology works by tracking visitors using a cell phone, and creating and displaying personalized 3D effects on physical spaces, walls and objects around the park.
The entertainment giant was certified for a “virtual world simulator in a real place”, which was patented on December 28, 2021. It was first registered with the US Patent and Trademark Office in July 2020.
“Metaverse” is largely thought of as available on the Internet using virtual reality (VR) or AR headsets. However, the technology provided by Disney brings the Metaverse into the physical world.
This is not the first time Disney has shown interest in Metaverse. The company is preparing to combine physical and digital assets in Metaverse, CEO Bob Chapak said during a call for fourth quarter earnings in November 2021.
In November 2020, Tilak Mandati, Disney Resort Senior Strategy Director, shared an article on LinkedIn that aims to combine the digital and physical worlds.
“As we look to the future, connected park experiences that transcend physical and digital barriers and open up new layers of storytelling are a very exciting focus for us,” he wrote at the time.
Although Disney told the Los Angeles Times that it “has no plans to use the simulator in the near future,” the recently approved patent reflects Mandati ‘s view of Metaphor Theme Park.
There are 12 official Disney theme parks around the world, in the United States, Paris, Hong Kong, Japan and China. By 2021, Disney would have generated nearly $ 17 billion in revenue, despite its parks, experiences, and product areas, despite global quarantine due to the COVID-19 epidemic.